Lighting that elevates brand identity & materiality
In retail, lighting does more than illuminate product — it expresses identity, enhances experience, and guides the customer journey. At 18 Degrees, we design lighting that reflects each brand’s tone and values, adapting to different formats, locations and use cases from global rollouts and flagship stores to boutiques.
RETAIL
Retail lighting must achieve precision, ambience and consistency. From window displays and joinery details to full-store schemes, we help brands communicate clearly through light to showcase products, invite interactions and complement design language. Whether launching a new flagship or fine-tuning an established identity, our work helps retail spaces connect with people and stand out.
JING Tea, London Flagship
Client — JING Tea
Location — Marylebone, London
Status — Completed 2019
Image Credits — © JING Tea
Location — Marylebone, London
Status — Completed 2019
Image Credits — © JING Tea
JING Tea’s first brick and mortar store in St Christopher’s Place, underlines the warmth and purity of the brand, creating an immersive retail environment where tasting and shopping experiences seamlessly blend. Early prototyping of the lighting allowed us to closely integrate our design with the joinery and architectural fabric of the building.
Layers of calm, warm toned lighting and dimmable scenes transform the store after dark into an intimate event space where customers can learn about and taste the teas on offer, deepening their connection with the ritual of tea drinking and engagement with the brand.
Kiehl’s Storefront
Client — Kiehl’s
Collaborators — Piercy&Company
Location — Regent Street, London
Status — Completed 2016
Image Credits — © Liam Clark
Collaborators — Piercy&Company
Location — Regent Street, London
Status — Completed 2016
Image Credits — © Liam Clark
In collaboration with Piercy&Company, we designed a subtly illuminated window display for cosmetics brand Kiehl’s as part of the RIBA Regent Street Windows competition. The sculptural installation represents the story of sustainably sourced quinoa husks, a key ingredient used in Kiehl’s products.
An arrangement of some 160 handcrafted ceramic husks, each holding a tiny light source, creates a delicately lit, textured display. Reflecting both craft and concept, the visually compelling installation was recognised with the competition’s award for Best Design.
Nansushka Flagship Store
Client — Nanushka
Collaborators — Festen & Hyphen
Location — Mayfair, London
Status — Completed 2020
Image Credits — © Tom Lee
Collaborators — Festen & Hyphen
Location — Mayfair, London
Status — Completed 2020
Image Credits — © Tom Lee
Contemporary fashion label Nanushka created by Sandra Sandor delivers a modern, versatile day-to-night wardobe. For Nanushka’s London flagship, our lighting design crafts an inviting ambience for customers, which accentuates the beautiful listed building interior.
The lighting subtly reveals texture and form, offering focussed light to elevate the curated clothes and accessories on display. The result is warm, understated and timeless. A true extension of the brand’s identity.
Thomas Pink Global Rollout
Client — LVMH
Collaborators — Bradley Taylor Design, Sybarite
Location — International
Status — Completed 2019
Image Credits — © LVMH
Collaborators — Bradley Taylor Design, Sybarite
Location — International
Status — Completed 2019
Image Credits — © LVMH
We worked with international fashion brand Thomas Pink to design the new lighting concept for a global roll-out of their stores. A famous shirt maker, Thomas Pink prides itself on creating shirts with exacting standards in fabric, fabrication and fit.
Reflecting this precision, the lighting scheme has a similar sensibility with a consistent, timeless design that is tailored to suit their stores in a variety of retail settings from flagships to concessions.
Why us?
Brand-aligned — Lighting that reflects identity, tone and customer experience
Precision-led — Clear product visibility with glare control and material sensitivity
Scalable — Designed for rollout across formats and geographies
Technically robust — Proven systems that balance form, function and longevity
Collaborative approach — Working closely with designers, VM teams and global partners
Residential
Lighting that brings comfort, identity and precision to living spaces
Landscape
Exterior lighting that balances safety, atmosphere and visual continuity with the built form
